So, Edis on TBS at noon. As fate would have it, I get a chance to see it every now and then, then. Now, I wasn’t aware before, but have been made aware now, that 12 noon on TBS is considered “woman time”.. to advertisers at the very least. This has been made quite clear by the sheer number hair care, female slanted weight-loss, diaper/baby care products, home cleaning, and feminine hygiene advertisements shown at this time of day. [Not to mention the sickening number of “Sex in the City” advertisements (Please make them stop)] In fact, I decided to count the number of “female” commercials shown during the 2nd half of the show today: the total: Female commercials: a lot! [ I lost count, then just forgot… sue me ]
Anyway, this quick post was prompted by one commercial in particular that so confused and horrified me that I had to see if there was someone out there that could explain why this commercials was a good idea, or how it was supposed to make you want to purchase the product it was selling. The commercial was for this new birth control something or other pill that apparently caused women to have only 4 periods a year. That was the selling point, I believe. Okay, so far I’m content to just ignore… But while this is being explained, on screen there are two women running around, picking up pink circles that represent their periods, and throwing them around like frisbees. Um. What!? How is this a good thing? What kind of advertisers meeting was this? Do you realize that not only did someone have to come up with this idea.. but other people had to hear about it, and then agree that it was a good idea. Then still more people had to spend millions of dollars to create the commercial, then put it on the air so other people could see it? What is happening?